Season 6, Episode 14: "The Highlights Of 100"

-Newman. -Hello, Newman.

So you're still master of your domain.

Yes. Master of my domain.

I am king of the county.

Lord of the manor.

I'm queen of the castle.

-You mean shrinkage. -Yes.

Significant shrinkage.

The phrase that powered The Contest — Jerry, George, Elaine, and Kramer's bet over who can hold out the longest. Pure coded innuendo turned permanent slang.