Season 5, Episode 10: "The Cigar Store Indian"

Yeah, uh, Elaine, what did, uh--?

What did he say, huh?

What did who say?

Didn't you tell him about the coffee-table book?

Yeah, you didn't tell him, did you?

Kramer, it is such a dumb idea.

I would be-- Wait a minute, on the cover--

I would be embarrassed to bring it up.