Season 4, Episode 7: "The Bubble Boy"

Something very scary and exciting about fire.

People always run to see a fire.

They're very proud if they have a fireplace.

I think that's what smoking is really all about.

That's the power of smoking. It's just this thing:

"I got fire right here in my hand.

Smoke and fire is literally coming right out of my mouth."

And it's very intimidating to the nonsmoker.