Season 4, Episode 3: "The Pitch The Ticket"

And people really have to care about the characters.

Care? Forget about care. Love.

They have to love them. Otherwise...

-...why tune in? -Wouldn't tune in.

-Would they tune in? -No tune.

We like to look at a show as if it were an EKG.

You have your highs and your lows. And it goes up and down.

This show will be like a heart attack.